Microsoft raises prices of some PCs by up to £400 due to Brexit

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Microsoft has increased the price of its Surface and Surface Book computers in the UK by more than 15%, or £400 for some models, due to sterling’s drop in the value post-EU referendum.

The price increase comes in the wake of similar moves by Sonos and twice by Apple, which saw the cost of computers, speakers and apps rise by as much as 25% adjusting for the falling value of sterling against the dollar, in which Microsoft and other US technology firms do their accounting.

A Microsoft spokesperson said: “In response to a recent review we are adjusting the British pound prices of some of our hardware and consumer software in order to align to market dynamics. For indirect sales where our products and services are sold through partners, final prices will continue to be determined by them.” More at The Guardian.

I’m not sure that the price increase can be down entirely to Brexit, but like The Guardian, I am more than happy to blame it as often as I can…

One thought on “Microsoft raises prices of some PCs by up to £400 due to Brexit

  1. Tacky calculations but Surface Pro 4 (1TB/i7/16gb):
    UK Store: £2359
    US Store: £2080 ($2599).

    I think US sales tax varies per state (and online is more complex), so assuming no tax at all on that price, adding 20% VAT would be £2496. So in fact bigger, and assuming some tax, not far off par?

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