When it comes to the topic of manufacture movements and what qualifies a component as in-house, the definitions are often as murky as the issue of determining what percentage of a watch must be made in Switzerland before it can be qualified as “Swiss-made”. Collectors are asking to be lied to because we do not see an ETA movement and celebrate a robust, modestly priced workhorse movement. We see a movement which everyone and their mother owns. We want exclusivity.
This need for exclusivity is something which turns a great ETA 2894 chronograph into a TAG Heuer Calibre 17 with the switch of the oscillating weight and some finishing. Full disclosure: TAG Heuer has never claimed the Calibre 17 to be in-house but from the way it’s named, it looks that way doesn’t it? More at Deployant.
A really in-depth look at what makes collectors spend so much money, and if they should at all.