Spotify is doing more to become the place you go for original audio and video content, rather than just preexisting content. The streaming company announced that it is producing three original podcasts about various aspects of music culture, with more titles to be announced later this year. The first episode of one of the podcasts is already available: Showstoppers, with host Naomi Zeichner, Editor in Chief of The Fader magazine, focuses on “pop culture analysis of our favorite music moments in TV.”
The second podcast, called Unpacked, debuts March 14, coinciding with South by Southwest. Hosted by Matt FX, music supervisor for Comedy Central’s Broad City, and Michele Santucci of Spotify Studios, Unpacked brings the festival scene to you even when you’re miles away from the action. The hosting duo will travel to different music festivals and record interviews daily with musicians, filmmakers, and more so listeners can experience the festival via the podcast… More at ars technica.
Great to see companies like Spotify viewing podcasts as worthy of being able to attract new subscribers. It would, however, feel strange to not be able to access a podcast because it was exclusive. We are not used to podcasts working that way at the moment.