I’ve finally figured out Sony’s mobile strategy. The proud Japanese company understands that its competitiveness in the mobile sector is over. It knows it will never again speak the same language as US carriers, and it’s aware that European consumers have shifted their preference over to devices from Samsung, Apple, and a bevy of cheaper and better Android rivals. Ergo, Sony no longer gives a fuck and has decided to just go out in a blaze of glory. And that’s how we arrive at the newly announced Xperia XZ Premium, a phone that won’t be released for another four months and which was never designed to be used by mortals.
Start with the XZ Premium’s glaring exterior: a perfect mirror-finish chrome that’s at once distractingly reflective and upsettingly ugly once it’s been touched. Having handled it a few times this week, I get the feeling it magnetizes fingerprints to its surface, rather than the way you sometimes activate a touchscreen by hovering your finger above it. This thing’s been made to sit on a pedestal and look pretty. And sure, in those circumstances, it’s very pretty… More at The Verge.
A crazy product.