Watchmaker Announces the World’s Smallest Bluetooth Chip


Swiss watch conglomerate Swatch Group, owner of brands like Omega and Longines, has just premiered its latest product: a Bluetooth chip that’s the smallest ever, measuring just 5mm2, about a third the size of a grain of rice. Not only is it the tiniest on the market, the the new chip also boasts the lowest energy consumption, according to Swatch. And the new chip is faster than the competition, which will improve the speed of the devices it is installed in.

Compatible with Bluetooth 5, the latest standard for the wireless technology, the chip (modelled above by Swatch chief executive Nick Hayek) is intended for electronic devices as well as the Internet of things, everyday objects connected to the internet to make them work better, like automated lighting or a thermostat that knows the weather outside… More at SJX.

Think of the possibilities here, good and bad. I do wonder if in the short term, however, this could offer all watches some kind of connected abilities without changing the traditional look and feel of the products.

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