Reasons to upgrade

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“may have offered the sense of something new”

This is curious, and is, I expect, a major factor in keeping technology sales up.

From the look of your piece, you moved from the SE for functional reasons: you needed the larger screen, and welcomed the larger storage capacity.

But it looks as if what you were really hoping for was not functional improvement, but a feeling of something being new. And that’s an expensive thing to keep looking for.

I’m certainly not claiming to be perfect at it, but I do try to make an honest assessment of my technology and determine whether my needs have changed which would justify me looking for something else, or whether, from the other direction, an updated product would serve my needs better. Even that is risky…

I do not see the point of an annual technology upgrade, and my computers in particular are all relatively old now but doing perfectly well. I certainly don’t see anything in the iPhone 7 which would give me something that my iPhone 6S doesn’t, and I suspect that the same will be the case of the iPhone 7S. My feeling is that we are at the stage where core functionality works well enough, and that the annual improvement cycle really is just adding a little bit extra to justify the release of a new model. A better camera would always be welcomed but, in itself, it is not enough reason to upgrade… Neil

Neil was responding to my thoughts about the iPhone 7 and he makes a good point in particular about the desire for ‘something new’. The fact is that many iPhone, and other phone, sales are made when a new model is released purely because it is new and I suspect that the number of people who think about the specs are the minority. The disappointment follows a few days later when they realise that it isn’t very new at all and that’s where Neil’s argument over costs works.

2 thoughts on “Reasons to upgrade

  1. I definitely know that “new and shiny” lust – still tempted my new Macbook even though my Air is doing well, and has better ports.

    Sometimes you can get the cool pride in a worn but reliable gadget, even beyond what Neil is talking about. It gets a certain familiarity. I’m sure as an old watch fan you know what I’m getting at even if I’m not describing it perfectly.

  2. For me the biggest disappointment is my own guilt. I get something new, and then I start with the “Do I really need this?” “Didn’t what I have work fine?” Even though each new thing I use to bits!

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