The Watch Industry’s Old Guard Needs To Smarten Up

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The Baselworld 2017 watch show is a concentrated look at a glamorous industry steeped in history. Visitors get a glimpse of some astonishing innovation, incredible quality, and truly exciting timepieces. Except they mostly do so with their noses pressed up against glass cases, like school children outside a sweet shop. For some of the world’s best watchmakers, Baselworld’s motto should be “look, but don’t touch,” which coincidentally is exactly the response it has to technology and the rise of the smartwatch.

It’s a worryingly archaic approach, but it perfectly illustrates a growing split in the industry — where some watch makers are evolving, adapting, and embracing smart technology while the rest stick with how things have always been done, showing little desire to change. If there was a trend at the show, it’s that watch companies who are embracing technology (or are prepared to in the near future), are more open, more social, and better understand the benefits of engaging with people… More at Digital Trends.

I agree to a point. However, some watches are so expensive that there has to be a distance between the product and the consumer. Then again, the watch industry is full of the most hateful snobbery which will eventually have to step aside for it to survive.

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