The purpose of this magazine is to provide a glimpse into the world of teens in the US through the lens of what they nd cool. Cool is an indication of what people pay attention to, what gets them excited, and can often act as a manifestation of their hope and dreams. Unlike millennials, this group is ambitious, engaged, and feel like they can change the world. For Generation Z, what’s cool is also a representation of their values, their expectations of themselves, their peers, and the brands they hold in the highest regard. What you’re looking at is proprietary research conceived and executed by the Brand Team for Consumer Apps at Google. We hope it serves as glimpse into the minds of the most informed and connected generation yet—Gen Z.
Some very interesting numbers in this study from Google. Girls like iOS, boys like Android.