Companies use Instagram and other social media services to gain followers and ultimately sell their product or service. Typically a company will pay a photographer or a team of marketing professionals to create something they can publish. This is good because people get paid for their ideas, and hard work. It provides job opportunities. Hell, it even drives the national and global economy.
Hyperbole? Maybe. Either way, the people creating marketing materials should be paid… More at PetaPixel.
An area that is getting more difficult by the day.