Lisa Jackson (Apple)


I would advise to listen to the podcast episode itself rather than read the transcript. Lisa comes across incredibly well and even with the Apple limits to what she can say, she is impressive throughout, and I don’t say that because she is female. I learnt a lot from this episode.

GRUBER: But in other words, you guys aren’t sweeping any aspect of it under the rug by saying “Well, that’s not us.” Right? Like: “This is what Apple, actual Apple employees are doing in Apple-owned buildings, and anything that happens from the mine until it gets there, we’re not taking that into account” — you guys are really trying to account for everything.

JACKSON: Yeah, because you can’t change the world if you stop at your theoretical borders. You have to change yourself first. You have to lead by example and not demand of others what you’re not willing to do. But I think we’re one of the few companies — I won’t say the only companies in the world — who take this very comprehensive look at our carbon footprint. We’d love to get it to zero, which would mean that all those suppliers would be at zero carbon footprint.

And we’re trying to do it right now, not using offsets or credits. There might be some places in the world that it’s just not possible to do that right now, but that’s where we are — that’s why we’re at 96 percent, not saying 100 percent. Because we could get to 100 percent if we just bought some credits…

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