In an annual contest at Coney Island, participants vie to see who can eat the most hot dogs in 10 minutes. It has seemed in recent years that US adults bring a similar spirit to their consumption of media, cramming as much as possible into an average day.
Thanks to multitasking (and our method of accounting for it, explained in a moment), US adults’ average daily time spent with major media will slightly exceed 12 hours this year, according to eMarketer’s latest report, “US Time Spent with Media: eMarketer’s Updated Estimates and Forecast for 2014-2019” (available only to eMarketer PRO subscribers)… More at eMarketer.
This is seen as a growing problem, especially in children, and I do wonder if there has to come a point at where the human brain can only take in so much. It could be that we have near infinite capacity and that we will just get better and better at consuming things, but it could also go the other way.
I have an open mind on this trend, until it gets closed due to too much information being stuck in there.