Walter Isaacson, the biographer of Steve Jobs, went on record this week to express his belief that Google and Amazon have overtaken Apple to become the most innovative technology companies of the modern day… More at MacRumors.
When I first saw the headline, I thought it was pure clickbait, but then I thought about what he had said.
Take a moment to consider what Apple has released in the past half-decade and there is evidence that it is no long king of innovation.
A touch bar on a MacBook.
A bigger iPad with a stylus.
The Apple Watch.
In that list above only the AirPods stand out to me as being truly innovative. There is an argument that the little things matter, however, and this is evidenced by the stunning iPhone cameras, the way the Apple Pencil works and that clever touch bar, but we have not really seen a breakthrough product or at least not one that stands Apple about the rest.
Alexa is doing well for Amazon and alongside Google, personal assistants are improving all of the time. Compare that with the video below and you can see that Siri is barely moving. Even if Apple releases a comparable system in June, Amazon and Google got there first.
Besides PA’s think of what Google has done in online services, how Amazon has changed the entire face of retail and all of the other inventions that most people do not consider tech.
I am not saying that Apple is behind the others in terms of innovation, but it has not offered products to prove that it is ahead. It may be a more tasteful company and one that understands what users really want better than most others, but innovation is coming from everywhere now.