In what order would you give up these inescapable giants of tech?

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Apple, Amazon, Facebook, Microsoft and Alphabet, the parent company of Google, are not just the largest technology companies in the world. As I’ve argued repeatedly in my column, they are also becoming the most powerful companies of any kind, essentially inescapable for any consumer or business that wants to participate in the modern world.

But what about you? If an evil monarch forced you to choose, in what order would you give up these inescapable giants of tech? More at NYT.

I like Gruber’s answer, but Alphabet is very high up there for me. Ultimately, mine would be identical to his. How about you?

5 thoughts on “In what order would you give up these inescapable giants of tech?

  1. 5-1-3-4-2
    Perhaps another fun question would be, “How much would you need to be paid to give up ALL modern tech and services?” Difficult to draw a line but somewhere around 1990…., and that tech ban includes your job.

  2. Duh. I’ll try again…
    Order is
    Apple – Facebook – Microsoft – Amazon – Alphabet

    Don’t use any Apple products so any easy win there!

  3. Microsoft – Amazon – Apple – Facebook – Alphabet

    Microsoft I can’t think of what I’m actually using of theirs. Good riddance to Office! (Maybe Windows’ emphasis on creative stuff will somed….nah)

    Amazon – already we get to where it sorta hurts. Reliable quick “free” shipping makes things pretty easy choices, but I guess I could get used to some alternatives

    Apple – I’m a decade into being used to my iPhone but I guess other phones and appstores are decent these days.

    Facebook – there is about the only platform to provide such connection with so many people I know and to make ad hoc audiences from them out of my blog-ish stuff. I still mirror everything on my old blog, so it wouldn’t be an archiving loss, but the way FB promotes dialog on items (both my content and threads I’ve contributed to) is unique in my online life.

    Alphabet – eh, frankly I could probably try to make a Bing of it, but never would on my own, but over a dozen years of old gmail archive is criticial to reach back in, and everyone knows my gmail address, as childish as it is (well same as my kirkjerk name here actually but still)


    My “own blog and webserver” would have to be a distant sixth 😀

  4. Oh I actually ran the exercise on the site- forgot Alphabet would drop Google Maps (for which there’s a replacement) and Youtube (which there kind of isn’t)

  5. Facebook wouldn’t be a loss because I almost never use it. I only use Windows to play games and there are replacements for Office, so Microsoft going would be next. It’s a toss up between Alphabet and Amazon. There are substitutes for everything I use from Alphabet versus the convenience of Amazon. Probably Alphabet and then Amazon. Apple would be last since I’m deep into the Apple Ecosystem. If I give it all up, can I have my Atari ST back?

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