The most obvious evidence of Apple’s push for a healthy lifestyle has come from its products, especially the Apple Watch. Health and fitness have been cornerstones of the watch since its incarnation and, I would argue, have also been its most successful applications. With features from those Activity rings to workout tracking to heart-rate monitoring, the Apple Watch seems positioned as almost a Trojan horse to get health into the lives of technophiles. (I’ve lost track of the number of friends with Apple Watches who have seized upon closing those rings every day as a personal challenge.) More at Macworld.
Apple looks to be best placed to do big things in health. With the resources the company has and the Apple Watch and iPhone, the likes of Fitbit are likely to struggle.