Apple hasn’t locked me in. I have locked myself in.

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When I looked at the Galaxy S8 recently I was somewhat impressed by what I saw. Ignoring the fact that it is Android and that I am heavily invested in the iPhone, there is no way on earth that I would move to it at this time.

I am enjoying the Apple Watch and that won’t work with the S8 so to keep it I have to use an iPhone. I use iMessage all of the time and it is very useful to be able to send and receive them from my iMac so that is something else I do not want to lose.

Aside from countless apps and investments in accessories and a myriad of other purchases, there are some areas in which it could be perceived that Apple has locked me in.

Technically that is correct because I cannot use the Apple Watch with a non-Apple product. I cannot use iMessage on a non-Apple computer and so the list goes on of clever moves made by Apple that over time lock me in.

However, I look at it another way.

No one locks me in. I won’t let them.

Am I going to see my iPhone and buy an Android phone? No, why would I do that?

What current Windows PC will work better than my 2011 iMac for what I need to do? Crazily, there isn’t one.

What Android Wear watch will do a better job than my Apple Watch? Not one.

If Apple has locked me in, it is purely by making products that I get a lot out of and which have worked very reliably for many years. Nothing wrong with that kind of lock in if you ask me.

3 thoughts on “Apple hasn’t locked me in. I have locked myself in.

  1. I’m in the same kind of boat, but less locked in a bit because I have never trusted their cloud style solutions, preferring a wire to backup and move photos off from and music on to the device, and then using more generic multi-platform cloud things like Simplenote and Dropbox.

    Every since an early version of Notes networking started reverting every edit as I made it, making me wonder if I was going crazy or there was a ghost, I’m happy with Apple for hardware and software but not with service.

  2. As I’ve said before, customer retention is a sure way to profitability. And having a good experience with a product gives it a lot of inertia, or stickiness, to overcome. Once you’re in, all they have to do is make sure you don’t have a good enough reason to leave.

    So maybe you had a choice before you bought your first Apple device. You enjoyed that experience and were predisposed to buy the second one with the promise that they’d work well together. Once you have two, sure you have a choice, but the slope is so inclined to another Apple device that it’s moot.

    I’m in the same boat. Bought my first iPhone in 2008. The next year I bought a MacBook Pro because Windows was a pain and I wanted something stable. Then it was only a matter of time before I had an iPad and an Apple Watch. Oh yeah, getting an Airport Extreme was a no-brainer for me. And guess what, it just worked.

    1. Yeah- and also in the “as stated before” I think over the years the “Genius Bar” ties deeply into that. Huge (probably costly, but still) advantage for Apple.

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