A watch with a rectangular case, with rounded corners, featuring a glossy black dial. At first glance, it could be mistaken for a smartwatch on standby. But look a little closer, and it reveals itself to be a living watch, with a heart and soul: the Swiss Alp Watch Zzzz from H. Moser & Cie. 100% mechanical. 100% Swiss. In this watch, the now iconic model features neither indices nor logo on its dial, proving that true luxury is unmistakable, and immediately identifiable, even without obvious marketing.
Looking like a smartwatch which is powered off or on standby, the Swiss Alp Watch Zzzz from H. Moser & Cie. cultivates this ambiguity in irreverent fashion. Behind its contemporary design lies a 100% mechanical watch. The black dial — stripped not just of any signature, but also of its indices — is strictly minimalist. On this model, there is no interface: the Swiss Alp Watch Zzzz is designed to display the time, something it does beautifully. Seemingly simple, it is anything but… More here.
H.Moser continues to troll Apple, but I must admit this is a very pretty design.