Apple is hurting the Apple Watch

All this speaks to the kind of Apple Watch user Apple wants to cultivate: fashionably discerning, addicted to fitness, supremely trusting in Apple’s hardware design. In other words, just like the folks who work at Apple Park in Cupertino.

No offense to those people, but they’re not the entirety of Apple’s customer base, and it’s here where the Apple Watch unnecessarily limits itself. The iPhone has a lot of things that make it special and unique among smartphones, but ultimately it’s a deceptively simple window to your digital life. Whether that life revolves around social media, business, entertainment, work, sports — the little glass slab in your hand doesn’t judge… More at Mashable.

Some of the arguments I agree with, but most of them are complete nonsense.

One thought on “Apple is hurting the Apple Watch

  1. Remember when Steve Jobs said that they designed products that they, Apple, would want to use? That’s what drove the meticulous approach to design and crafting. I don’t know if Apple still believes that or even does that, but so far it hasn’t been such a bad thing.

    The other thing that Apple recognized is that customers or potential customers don’t necessarily know what they want. They may have a vague idea, but someone has to solidify that in product terms. That’s what Apple did with the iPhone. Are they trying to do that with Apple Watch? For me, it’s too soon to tell.

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