The Essential Phone. What does Apple see?

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I know people are going to ask me a lot of questions about why I started this company. Why didn’t I just travel the world, ride my motorcycle, tinker with my robots, hang out at my bakery with friends and family. And to be honest I still do ask myself that sometimes…but not too often.

So why did I create Essential? Well, my hardware engineers wanted me to talk about how we are bringing real passion and craftsmanship back into this category. My software engineers wanted me to talk about our vision for making all devices, even those we don’t make ourselves, play well together. My partners wanted me to talk about how we are using methods that could change how successful technology companies are built forever.

But the real reason is because of what happened during a night out with an old friend of mine… More here.

I wonder if people at Apple are thinking “Now that looks very much like our next iPhone.”

Or, are people wondering if the leaks about the next iPhone were actually about this phone?

I don’t know, but the design is very pretty indeed.

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