Android Wear now belongs to fashion brands

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Despite a slow and bumpy rollout of Android Wear 2.0, Google has a raft of new smartwatches hitting shelves this fall for the holiday gift-giving season. Even though it has lost the support of the electronics companies, Google says it now has more partners making Android Wear watches than ever before. And those partners are producing more Android Wear models than ever before, too.

The brands that are cranking out new Android Wear devices are as far from typical electronics companies as they can get. Fossil and its stable of brands — Michael Kors, Emporio Armani, Misfit, and Diesel — all have new models for this fall; as do Guess, Hugo Boss, Movado, and Tommy Hilfiger. Luxury brands are also getting in the game: you can get an Android Wear watch from Tag Heuer, Montblanc, and even Louis Vuitton now… More at The Verge.

If this is true why is not more work being done on making the software interface more elegant? I have tried the latest TAG model and also spent some time with the Michael Kors and Diesel selection, but once you get past the fancy cases all you get to see is the same old overly geeky interface that rarely matches the watch design itself.

I guess, however, that those who would buy a Michael Kors in the first place are not looking for detail or quality anyway. Call me a snob, but the general quality for the money in a lot of these Android Wear fashion watches is very poor indeed.

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