Jawbone does a Betamax

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Jawbone, the consumer electronics firm once valued at $3 billion, is going out of business. The company has begun liquidation proceedings, after years of financial pressures, according to a person close to Jawbone.

Jawbone co-founder and CEO Hosain Rahman has founded a new company called Jawbone Health Hub that will make health-related hardware and software services, according to the person… More here.

So the best product loses again, just like so many from the past. I used many fitness trackers and to this day the Jawbone hardware and software was easily the best. For some reason, however, the public disagreed.

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