My only personal biggest frustration with the watch is that Ward wasn’t able to make it cheaper than its higher-than-anticipated retail price. Even at $11,500 the price is only double what it costs Ward to manufacture each one. So his profit margin is significantly less than the vast majority of watches out there. It was important to Jonathan that the watch was Swiss Made, which no doubt was largely responsible for the cost… More here.
So lovely, but so expensive!