100 Million G-Shocks


Over 2000 different models of the G-Shock have been produced since its introduction in 1983, and it’s still going strong, with one of the most recent being the hand-decorated MR-G Indigo Hammer Tone Kasumi-Tsuchime. The remarkably robust G-Shock is found on the wrists of astronauts and special forces soldiers, yet is versatile enough to become the subject of collaborations with pop artists and streetwear labels. The appeal of the G-Shock is remarkable and almost price-agnostic. Even the entirely gilded MR-G Hammer Tone that cost over US$6000 was sold out shortly after its launch… More at SJX.

An incredible number until you realise that the iPhone has sold over 1 billion.

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