In Six Seconds, Giphy Could Make Billions

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The vibe felt a bit like a dorm room, as they sat with laptops perched on knees and La Croix cans stationed within arm’s reach, but this is only incidentally a social event. The Giphy folks have been tasked by the Emmys producers to “live GIF” the show, creating those seconds-long video loops used to enliven digital conversations and get shared. The effect is a dizzying bit of pop culture meta-commentary: The show’s value is unlocked in a handful of moments that can be used to comment on the show itself—and then punctuate life’s little moments long after the Emmys are over… More at Fast Company.

Fascinating article.

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