Levi’s® Commuter Trucker Jacket


Specifically tailored with the urban cyclist in mind, the Levi’s Commuter Trucker Jacket was designed for getting around the city. The jacket features articulated shoulders to provide extra room to maneuver, reflectors, and a dropped hem to keep you covered as you ride. You can easily access your digital world because Jacquard technology is woven right into the sleeve.

Tiny electronics contained in the flexible snap tag connect the Jacquard Threads in the jacket’s cuff to your mobile device.1 The snap tag lets you know about incoming information, like a phone call2, by giving you light and haptic feedback. Inspired by a strap that you would see on a cuff, it looks and feels like it’s a part of the jacket. The tag also houses the battery which can last up to 2 weeks between USB charges… More here.

Huge potential in products like this.

Categories: Misc

2 replies

  1. Not seeing it. I think anything you might not wear all the time, yet requires you to remember its idiosyncratic interface, has two strikes against us. Plus does it really DO all that much? (Maybe if it had glowing fiber weaved into the cloth of the sleeve?)

    A watch that works in standalone mode like the new Apple Watches or as a voice control, I get – don’t know if it would get me over my unfamous thing about not liking wearing a watch, but it makes sense.

  2. Looks like they forgot to take the security tag off.

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