Remember when the braying jackasses all harmonized in unison that Apple couldn’t introduce new product categories and was growing dangerously dependent upon just one product, the iPhone? That belief also supposed the Apple Watch had lto fail. Just look! There were so many other cheaper watch options from all of the Android vendors and beyond! More here.
When you read this, you can understand why Apple can charge that much more for the iPhone X and apparently sell as many as they can produce.