A brochure from 1960

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Thanks to the colossal, world-gripping network of wires, pipes and pneumatic tubes that we call the “internet,” the ancient and exquisite art of the automobile brochure is rapidly fading into oblivion. That’s why it’s so important that especially noteworthy examples are preserved, like this 1960 brochure for the Volkswagen Type 2 bus, which VW liked to call a ‘station wagon.’ More at Jalopnik.

Advertising is not a dying art, the medium has merely changed. However, maybe it was easier to have a massive impact in the days before the Internet.

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