“Consumers have yet to find a reason to justify the cost of a smartwatch, which can sometimes cost as much as a smartphone,” said eMarketer forecasting analyst Cindy Liu. “Instead, for this holiday season, we expect smart speakers to be the gift of choice for many tech enthusiasts, because of their lower price points.”
Next year, eMarketer expects 50.1 million US adults will use some type of wearable device* at least once a month, representing 19.6% of the population. Wearable usage will continue to grow over the forecast period, but the rate will slow to single digits beginning in 2019… More here.
I’m not surprised by this to be honest. Think back to the early days of smartphones. It took years to gain real traction and then sales exploded. Not saying that will happen with smart watches, but it may do.