There was a time not so long ago that websites and blogs like this one would happily cover all of the latest developments in the PDA and phone worlds. It was exciting and there was always some new development to hang an emotional hat on. Whether it was high resolution screens, stereo sound, more storage or even marvels of technology such as cameras in phones, there was always something that fixed what was not working or which gave us something that was not previously there.
It would be foolish to suggest that phones are perfect today and that there is no scope for innovation or for improvement, but the reality is that phones are ubiquitous and they do what we need them to do without any noticeable problems.
Most people use their phones throughout each day and completely take for granted what they can do. They are not like some of us who marvelled at the Sony Clie, the Psion PDAs and who witnessed mobile technology growing up bit by bit over a couple of decades.
Phones are as exciting as washing machines for most people and they have no interest in ‘phone news’ or new developments. Provided they do what they need them to do they are happy and so that situation will continue for the foreseeable future.
I get that there is a market for creative tips and instructional text on how to get the most out of the latest powerful devices of today, but emotion and excitement are not paramount in any way and apart from the big releases each year from Samsung and Apple, the vast majority simply do not care. They care as much as you and I do about a new tumble dryer being released with a new feature that was not they before. In short, they do not care and this is the big worry for the likes of Apple who must be looking at this and seeing a troubling future.
At some point there either needs to be a correction where a new technology becomes exciting again (smart watches?) or we just settle with small developments and let the renewing of phones become much less frequent and for the industry to be worth a lot less in its entirety.