Total Apple Watch sales for 2017 topped 18 million—up by more than 50% compared to the year before.
Though Apple has been making watches since 2015, the sales figures for the product have been bundled with other wearables, causing some early on to deem the product a flop.
But these new estimates show that the tech company is competing with watchmakers that have been honing the craft for generations… More at Fortune.
My natural presumption is that this is not the case. That the traditional watch industry is one where people only buy watches every few years at most and so the figures are not directly comparable.
And then I leave the house and see the Apple Watch on people’s wrists absolutely everywhere. It is without doubt very popular and the next couple of years could be very interesting in terms of what will be on our wrists in the decades to come.