One option for Fitbit’s survival

The fitness-tracker maker has had a good run but has failed in its efforts to innovate soon enough and diversify quickly enough into new, emerging markets. While Fitbit has cobbled together an impressive array of companies that could help change that dynamic, it increasingly looks like the best use of those technologies will be assisting a bigger competitor in exploiting them — through a buyout… More at The Motley Fool.

I had to replace my Charge 2 today because it simply stopped working and this is not the first time. Fitbit hardware has been, in my experience, poor at best and at times shocking in its ability to deal with normal usage.

The software is superb so one option would be to licence the sensor technology and software for use in smartwatches. At this time, most non-Apple smartwatches have poor fitness tracking and Fitbit’s are lacking in quality. This would solve problems, but I’m not convinced there would be enough money in it. It may, however, be the only option if the numbers continue to decline.

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