“I have yet to meet anyone who owns an Apple Watch who’s passionate about the product,” Zerella said, adding that Watch sales mainly piggybacked off iPhones sales. Ouch.
Apple doesn’t spill the beans on sales figures of its smartwatch, but there have been plenty of analysts that seem to have the data to suggest the Watch is actually doing pretty well. Fitbit on the other hand recently revealed that its debut smartwatch didn’t exactly set the world on fire. Maybe things will change when the ‘mass appeal’ Fitbit Versa lands in April… More at Wareable.
This is my experience as well. I know a few people who own the Apple Watch, but not one of them enthuses about it. They like it and use it as a watch, but the fitness side does seem to be lacking. Also, I know three women who are looking very closely at the Fitbit Versa because it will give them the fitness tracking they need in a form that will suit them. The Versa looks far from perfect to me, the lack of GPS being one omission, but it could do very well indeed and in particular in the female demographic.
The Apple Watch hardware is decent and there are various options for men and women, but the sheer lack of ambition in the fitness side is maddening. Apple could kill Fitbit in an instant if it wanted to, it really could.