“I have yet to meet anyone who owns an Apple Watch who’s passionate about the product.”

“I have yet to meet anyone who owns an Apple Watch who’s passionate about the product,” Zerella said, adding that Watch sales mainly piggybacked off iPhones sales. Ouch.

Apple doesn’t spill the beans on sales figures of its smartwatch, but there have been plenty of analysts that seem to have the data to suggest the Watch is actually doing pretty well. Fitbit on the other hand recently revealed that its debut smartwatch didn’t exactly set the world on fire. Maybe things will change when the ‘mass appeal’ Fitbit Versa lands in April… More at Wareable.

This is my experience as well. I know a few people who own the Apple Watch, but not one of them enthuses about it. They like it and use it as a watch, but the fitness side does seem to be lacking. Also, I know three women who are looking very closely at the Fitbit Versa because it will give them the fitness tracking they need in a form that will suit them. The Versa looks far from perfect to me, the lack of GPS being one omission, but it could do very well indeed and in particular in the female demographic.

The Apple Watch hardware is decent and there are various options for men and women, but the sheer lack of ambition in the fitness side is maddening. Apple could kill Fitbit in an instant if it wanted to, it really could.

Categories: Articles, Fitness Trackers, Wareable

5 replies

  1. Wow — the CFO of a competitor (FitBit) isn’t talking up a product which is doing well in the market?

    Other than a few “watch nerds”, do people really get enthusiastic about their watches, as opposed to being happy that they’ve got something which meets their needs? I’m more than happy with my Apple Watch, in that it does what I need just fine.

  2. I get the CEO point, but I go by what people say to me. I don’t know anyone who is enthusiastic about the fitness side on the Apple Watch, but know a few people who love the Fitbit tracking and who say it has benefited them.

    Look at the watch app situation- they don’t really do much and most people use them for notifications and telling the time. Fitness is something that fits a smart watch perfectly and long term Apple could be doing a lot more.

    • Oh, they may well be able to do more although, personally, no complaints here — and not having “yet another device” (a dedicated fitness device) to charge makes sense to me.

      I guess the question is not whether people love the Apple Watch, but whether it is “good enough”?

  3. You might be right that people aren’t “passionate” about it (me, still not getting watches” but I certainly see them around a lot.

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