Apple now has a customer base of more than 250 million paid subscriptions across its Services offerings of Apple Music, iCloud and App Store continuing payments. Viewed against Amazon’s recent announcement of 100 million Prime members, that figure is substantial. But Apple is also adding around 30 million new subscriptions every quarter… More here.
As we start to feel more comfortable with the monthly outlay for online services it would appear that the market is only going to expand further. The potential here is unbelievably huge.