Fitbit’s possible way forward

Fitbit believes that by sending data from its smart watches directly to electronic medical records, doctors will gain a more comprehensive view of the patient’s status, leading to more personalized care. Fitbit and Google also want to help manage chronic conditions like diabetes and hypertension… More at Cult of Mac.

I am kind of torn as to the best way forward for Fitbit. On the one hand the Apple Watch appears to be dominating the smart watch market while the Fitbit hardware is seen as budget by many, but the Versa may be a much bigger hit than expected.

On the other hand, the Apple Watch is closed very much to iOS and the market for smart watches from the likes of Fossil and even higher-end watch brands is having an impact on traditional watch sales.

Should Fitbit be offering its smart watch software and tracking technology to the likes of Casio, TAG, Fossil and the rest to make their products MUCH more useful? It could be cutting their own nose off, but at some point it may be the only choice.

One thought on “Fitbit’s possible way forward

  1. Seems like a parallel with what is happening with BlackBerry. It seems BB should have gotten out of making phones years ago and settled on what they do best – providing secure email clients to other hardware provides.

    Only time will tell.

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