APPLE WATCH SERIES 4 – FINAL THOUGHTS

I feel like a man in 2007 who doesn’t want to give up his basic Nokia phone. I can see the future coming and I don’t want to admit that one day I may need a smartphone.

The future will overtake me and I will own an iPhone or Android phone like everyone else and wonder why I ever thought my Nokia was enough for me.

I kind of feel this way about the Apple Watch. I can see a time when it could be essential, when it could be a product group that is viewed as an oddity if you do not have one strapped to your wrist. With time and the advance of technology it is conceivable that smartwatches will offer so many benefits that they becomes a must have item, and at that point they will also become fashionable and potentially luxurious.

It is hard to imagine at this time, that a device so small can be so essential, but open your mind just a little to consider the advancement of voice control, the miniaturisation of technology and the progression of power management, and it feels possible that the usefulness of such devices will outweigh the pleasure some of us get from mechanical timepieces.

Balancing gaining pleasure from a mechanical object against the sheer utility of a gadget is not easy because it is like comparing oranges and bricks, but with only two wrists and the propensity to cover just one of them at a time, something has to give.

While it is possible that a watch on one wrist and a smart device on the other could become normal, I suspect that will not happen. The inconvenient truth is that the smart one will make the elegant one feel redundant, even for those of us who love mechanical watches, and it will be a no-brainer for the rest of the population (98% minimum) who care little for watches.

There is, however, a difference between watches and phones, and history cannot be a completely accurate guide here. No one had emotional connections, not strong ones, to their basic mobile phones. There is no sense of real history, no passing down through the generations and thus they are automatically replaceable. You will never see a vintage Apple Watch that is valuable or that can even be used in the future, and at no point will one ever be seen as an emotional object which is kind of strange for something you wear.

I suspect that the Apple Watch, and the other smartwatches, have come along at the right time. In a moment when young people tell the time with their phones and when even many older people do not bother with a watch. The time is ripe for a new product category and those of us who love the tradition of mechanical watches are in the most minor of minorities.

Onto the Apple Watch itself.

I was hugely disappointed with the Series 4 at one point because of the battery, but that seems to have settled to the point that 45 minutes of charging per day will likely be enough to keep it running the rest of the time. It still irks me when compared to the likes of Fitbit and Garmin, but it is manageable.

The Series 4 is a huge improvement design-wise over the previous four models and that screen matters more than you may expect for making touch points feel natural and for displaying the information you require without the need to squint. The way it hugs the wrist has been improved a great deal with a flatter sensor at the bottom, the Series 3 sensor lifts the entire watch from the wrist, and a more consistent form throughout.

It is extremely fast, extremely convenient and for a variety of tasks could be considered essential. For runners who want music and podcasts on the move and who do not want to carry a phone with them, the cellular version will be close to perfect.

For those who are new to fitness and who do not realise that Fitbit and Garmin do a ‘much’ better job in this area it could help them become much more healthy. And for those who for whatever reason find the iPhone impractical to use when working, the notifications and basic interactivity will feel more than a little useful.

Apple has moved the Apple Watch up a huge notch with the Series 4 and it feels like the iPhone 4 to me. The sudden design change and extra usability will make it more appealing to more people, just like the iPhone 4 did, and look what followed. If the Apple Watch Series 4 is the iPhone 4 equivalent, I am very curious to see what the Apple Watch Series 10 will be.

For the moment, however, it is still not for me and for two reasons. Firstly my love for mechanical watches which may be on borrowed time and secondly the fact that the Fitbit Versa, Ionic and various Garmin smartwatches are more practical on a day to day level, mainly because of the battery life. They most certainly have their faults, of that there is no doubt, but they have been designed to give the user what they need without the requirement to charge it too often and to mess about making it work how they need it to.

I have moments of clarity where I just sit and think. Moments when I don’t want to be interrupted and just need to consider what happens next, and as silly as it sounds in those moments I like to look at my watch, play around with it and just enjoy it. The Apple Watch is not for those moments and it is not for people who want a zero hassle experience, and if they did want a smartwatch I would still have to recommend one that does not require a daily charge to get through the day.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s