I spent some time in Waterstones today with my wife. It’s a beautifully presented shop and the experience is always welcoming, friendly and educational if you have a question.
We spotted two books that would make good Christmas presents and so we went to purchase them. The price was not cheap at £50 for both books so I said to my wife that I would check Amazon just to be sure they were not too expensive. I didn’t want to as I love Waterstones and she didn’t want to either, but when you see £24.97 for both with free delivery and arriving tomorrow what are you to do?
As much as I love the bookstore and as much as I worry about many aspects of Amazon (workers treatment etc) there is a harsh reality that hits home quickly when you realise that you are about to save £25.03 with no extra hassle.
Sorry, but how is the bricks and mortar store going to survive when even loyal customers have to go elsewhere?