I fail to understand why companies like Apple don’t address the entire market. That means various smartphone sizes and various smartphone prices. I don’t believe that making a less expensive phone with fewer features eats away at the higher priced items. People usually want the most features at a price they can afford. But some people really want a smaller phone. Or a less expensive phone. And if they find one elsewhere, Apple has lost a sale, and likely a customer forever.
As an example, I was at the Apple Store a few days ago getting the battery on my 6S replaced. It’s been acting strange for about 6 months but only in early January did it actually tell me that it needed to be replaced. After the special price ended. Hmmmm.
In any case, while there I looked at the XS and XR. The XR is a nice size but noticeably heavier. The XS is an okay size, but I have no compelling reason to buy one as my 6S is doing fine for what I need. And even if I wanted a new phone, I’d look at the X which is almost everything the XS is but a lot less pricey. Bob
Bob makes a very good point. Look at the number of budget and middle-range Android phones. Apple has nothing to compete on price alone which is the overriding factor for the vast majority of customers.