Publishers grow frustrated by the lack of revenue from Apple News

Today, publishers are still having trouble selling their Apple News inventory directly, sources said. Three cited Apple News’s limited user targeting, which doesn’t allow the use of third-party data or IP addresses, as reasons for them being unable to sell a meaningful amount of ads on Apple News. A fourth source cited Apple News’s incompatibility with the publisher’s current sales strategy, which relies heavily on programmatic advertising, which Apple News prohibits, as a reason for seeing minimal ad revenue from the platform… More here.

Such a shame because Apple News is an excellent feature, one I use more than most others on my iPhone.

Categories: Apple

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