He explained: “After an interaction had concluded, I would frequently check in with the Specialist and ask them, ‘What 3 things have you learned about your customer today?’. The Specialists who learned and remembered their customers’ names, and knew what they did for work, did very well. Apple began really pushing their in-store business services around 2014-15. This could lead to 5- or even 6- figure sales if you are able to close a local small or medium-sized business. Even better, if you knew the customers’ hobbies, you were likely to be by far the more successful salesperson.” More here.
I’m not defending Apple in any way and I hate it when anyone tries to sell me anything, but it’s as though when Apple does it the view is more negative than when another company does it. Apple is held to a higher standard which I guess could be seen as a positive thing.