Today we’re announcing that we will be closing BBM consumer service on 31 May 2019.
Three years ago, we set out to reinvigorate BBM consumer service, one of the most loved instant messaging applications, as a cross-platform service where users can not only chat and share life experiences, but also consume content and use payment services.
We poured our hearts into making this a reality, and we are proud of what we have built to date.
The technology industry however, is very fluid, and in spite of our substantial efforts, users have moved on to other platforms, while new users proved difficult to sign on… More here.
There was a time back there when BBM absolutely dominated the business world, and a lot of the consumer communications world, but alas the time has come to say goodbye and that feels strange because it was SO popular.
I say ‘alas’ in spite of the fact that there were considerable downsides with such a technology coming along at a time when organisations were not ready to use it responsibly. This resulted in stress building up in said organisations and more importantly the people on the end of the constant pings hitting them throughout the day and night. In that regard it holds some painful memories for me.