To understand the failings of Starbucks’ C.A.F.E. Practices program, first a little history. For two decades, advocates have pressured the world’s biggest coffee shop chain to clean up their supply chains. For years, despite calls to commit to fair trade, Starbucks’ commitment lagged. Fair trade purchases peaked in 2014 at 8.6% of coffee. Instead, Starbucks launched their own Corporate Social Responsibility (CSR) code, C.A.F.E. Practices. And in 2015, Starbucks was able to claim that 99% of their coffee was “ethically sourced” in compliance with those standards… More here.
And all that to serve what is (in my humble opinion) terrible coffee.