The postwar boom made TV ubiquitous: In 1950, 3,880,000 households in America had a TV—about 9 percent of the total population. By 1960, 90 percent of all households had at least one. This was the golden age of appliance marketing for all kinds of durable goods, from cars to dishwashers, and television marketers initially took a curious tack with their wares. While the auto industry and manufacturers of coffee makers and cooktops positioned their products as accessible components of a high-tech future, the makers of television sets often sold their devices as elegant pieces of contemporary or even classic furniture… More here.
A worthy read.