The ugliest colour in the world

Pantone 448 C, also known as the “The ugliest colour in the world”, is a colour in the Pantone colour system. Described as a “drab dark brown”, it was selected in 2016 as the colour for plain tobacco and cigarette packaging in Australia, after market researchers determined that it was the least attractive colour.[2][3][4][5] The Australian Department of Health initially referred to the color as “olive green”, but the name was changed after concerns were expressed by the Australian Olive Association… More here.

I kind of like it.



Categories: Design, Misc

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