Budget Apple Watches

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Macy’s has posted the best Apple Watch deal so far at $179 for a discount of $70 from the normal $249. Best Buy has also shared its Black Friday deals, with the Series 1 for $199 available now. I think these discounts will be a huge win for Apple’s marketshare as many consumers will now consider the more capable Apple Watch with a direct price comparison to Fitbit’s Blaze and just about $30 bucks or so more than the Fitbit Alta or Charge 2… More at 9TO5Mac.

If Apple sold an Apple Watch in the £130 / $180 range it could dominate wearables in a huge way and take away a big sector of the traditional budget watch market.

Then again, Apple never did launch a reasonably priced iPhone until the SE dropped in price to a lower level. It’s just not the way the company works and there is good business sense in that trajectory.

72 hours with the iPhone X

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Well it has been quite a ride so far and I find myself internally echoing a lot of what I have read online about the iPhone X so far.

The screen, speed and form are unquestionably great so there is not much point writing about them again. The notch, however, seems to have disappeared in my consciousness and is only noticeable when using an app that does not support it properly. Kindle and Instapaper, at this time, are culprits, but for everything else I do it seems to have drifted away into ‘too familiar to notice’ territory.

The home button is a memory that feels way longer than 3 days ago because swiping from the bottom is done without even thinking about it, already. Face ID still hasn’t failed me once and is perhaps the most impressive of all implementations in the iPhone X.

To sum up the positives, the iPhone X feels incredibly familiar already. It feels as if it has been with me for months and there are 2 reasons for this-

1/ iOS is so embedded in my daily usage that it is easy to carry on using it as I always have.

2/ This is the most impressive part. The removal of the home button, Face ID and the other changes have been implemented so wonderfully that they are familiar in a relative instant. I hear people moan about the fact that some Android phones already have face recognition and a lack of bezels, but it’s not what. It is how.

The implementation is brilliant, it really is, and Apple should be applauded for the way the new features work. They are above and beyond anything I could have expected.

The iPhone X is a BRILLIANT smartphone, the best I have used by far. There are, however, a few minor quibbles that would be nice to see resolved-

Let us use the Control Centre from the bottom of the screen.

Let us see the battery percentage all of the time.

Use the wasted space below the keyboard for commonly used emojis etc.

Allow third party developers to change the colour of the virtual home button bar at the bottom. It can be jarring in book-style apps and at times stands out like a sore thumb.

I think that’s about it. Seriously impressive positives vs mildly irritating negatives still makes for a stunning phone, albeit an expensive one.

When you read this…

Remember when the braying jackasses all harmonized in unison that Apple couldn’t introduce new product categories and was growing dangerously dependent upon just one product, the iPhone? That belief also supposed the Apple Watch had lto fail. Just look! There were so many other cheaper watch options from all of the Android vendors and beyond! More here.

When you read this, you can understand why Apple can charge that much more for the iPhone X and apparently sell as many as they can produce.

Bob

24 hours with the iPhone X

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Apple doesn’t get enough credit for the way it has taken commodities and turned them into products that people actually want to own. Think back to the beige boxed PCs of 2 decades ago and the attempts at tablets and music players from others and you get a sense that Apple always saw these objects as being more then mere bundles of technology designed to do things.

Mobile phones have always been different in that regard. They have been fashionable, fascinating to millions and in some cases lusted after. The iPhone, however, has taken that to a whole new level which some are entirely consumed by and which others sneer at. Apple’s pricing does not help when it comes to the negative view of the product from many and this has been magnified by the iPhone X. At a minimum price of £999 there is a sweeping sense that a threshold has been breached and that no phone could possibly be worth that much money.

Well, there are many counter-arguments to negative thoughts such as the price of the Galaxy S8 (£779) and Galaxy Note8 (£869) which… actually, as I quickly looked up the prices of the Samsung offerings I realised that they were cheaper than I had expected. My iPhone X cost £1,149 which is 1.5 times the price of the S8 and 1.3 times the price of the Note8 which is quite a leap. 3 Galaxy S8s for the price of 2 iPhone Xs puts it into perspective and reinforces my thoughts about the iPhone X pricing. Were it not for my freelance writing I would never in a million years pay this much money for a phone. I just could not justify such a cost because the ‘number’ sticks out to me as extreme even though there are easy ways to justify the price.

It is my sat nav, music player, portable games console, web browser, emailer, social networker and even a phone sometimes. My iPhone does so much that it is easy to justify in my head why I should have the best, and I could take that even further- it’s my alarm clock, torch, calculator blah blah.

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Then again, an iPhone 6s can be all of those things and cost a third of the price so I go back to feeling that the price is not justifiable on any practical level. An expensive Mac can be justified because it can offer benefits for close to a decade, but not a phone. Never a phone.

For all of the innovative development, design care and use of high-end materials the fact remains that the iPhone, any iPhone, is a tool to use and is not a piece of jewellery to display to others. My watch may cost more than the iPhone X, but that could be on my wrist in 20 year’s time and still serve a purpose which makes the price reasonable in the long run. There is no long run with phones apart from the fact that iPhones hold their value much better than other phones. In theory you could buy an S8 and an iPhone X today and then sell them both in a year. What’s the betting that you would end up with at least the same financial loss on each and more likely lose more money on the S8?

People, however, do not think like that when they buy a phone. They buy what they want and for many that means the iPhone regardless of cost because they have used one for many years now and see no reason to change. When you use a product for multiple hours a day you are much more likely to spend more than you need to on the best version of that product, and it’s likely that you use your phone for more hours than any other product you own.

I shall stop rambling now and offer some first impressions.

The notch

It is noticeable, of that there is no doubt. It does depend on the app, but at this time there are differences in how the notch has been approached by third party developers. For example, Instapaper chooses to show text right to the top which is disconcerting if you have a habit of not using pagination and read near the top of the screen. Medium, however, adds a small bar which does not get in the way, but it does make the reading experience far more natural.

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Screenshots don’t show the notch, but Instapaper gets the implementation wrong.
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Medium uses a minimalistic bar which works well.

You notice it in Photos and YouTube the most and some apps, Kindle for example, have not received the update as yet. It is jarring to see apps like this that have not been updated and they really do not look right, especially a book reader.

Overall, however, the notch is not the end of the world. It is odd, necessary and far from being a deal breaker.

Was there ever a home button?

It took 1 minute to get used to the lack of a home button. The gesture works perfectly and is so well executed that I actually prefer it to the button I have become accustomed to over the past decade.

The screen

Stunning. There is talk of burn in and problems from acute angles, but so far it is much better than the iPhone 7 screen I have been using and True Tone is a huge bonus.

Speed

So so quick. Nothing else to say.

Form

It is smaller than I expected and does not feel bigger than the iPhone 7 to me, but boy is the difference in screen size obvious. After 5 minutes I picked up the iPhone 7 and didn’t want to use it again, ever.

Face ID

Again, there have been reports of problems, but all I can say is that I have not had a moment yet where it does not recognise me. Even better, I don’t even notice that it is working each time I pick up the phone because by the time I swipe up it is already unlocked and ready to use. I really did not expect to say this, but it is better than Touch ID and Apple Pay is even easier than before.

Annoyances

Swiping from the top for the Control Centre feels unnecessary and is awkward. Not sure why we cannot swipe from the bottom left for it, but hope that this option appears in the future. You can no longer see the battery percentage in the status bar, but you can if you activate the Control Centre, awkwardly. It’s a tiny annoyance, but seems easy to fix which is why it is annoying.

Everything else

The camera and everything else will have to wait for the next article. The iPhone X feels familiar in the places that count, but new and exciting everywhere else. It is a leap forward and a seriously superb phone which makes the iPhone 8 and everything before it look like products from the past. I am not going over the top here, it really is superb, but the price remains the only real negative in a product that is genuinely special.

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It has only been 24 hours so there is always the danger of coming to long term conclusions based on short term novelty, but I have been trying and testing phones long enough to know that this is something new which is just the beginning of what is to come.

The Great Poop Emoji Feud

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It’s been a trying year for the world’s most visible institutions. Congressional gridlock, partisan divide, and federal indictments torment Washington. Silicon Valley’s biggest companies are under scrutiny — and even headed to Capitol Hill — for their role in foreign interference during the 2016 election. And meanwhile, over at the Unicode Consortium, there is a contentious debate over a scowling pile of shit… More here.

Amazing that these educated, presumably intelligent people can spend so much energy over poop. Mind you, it bugs me that the Apple version of Pile of Poop has eyes and a smile. Doesn’t a pile of poop say enough without embellishment?

Bob