What is and remains so brilliant about the iPhone specifically and Apple’s business broadly is how everything is aligned around Apple being the Apple Jobs envisioned: a company that shows its “appreciation to the rest of humanity [by making] something wonderful and put[ting] it out there.” By making the best products Apple earns loyal customers willing to pay a premium; loyal customers give Apple both freedom to make large scale changes and also a point of leverage against partners like carriers and developers. And then, the resultant profits lets Apple buy the small companies and do the R&D to create the next set of products… More at stratechery.

A brilliant article.

iPhone X Leather Folio

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Crafted from specially tanned and finished French leather for a luxurious look and feel, the iPhone X Leather Folio fits snugly around your iPhone. Open it and your iPhone X wakes up. Close it and it goes to sleep. Inside there’s a soft microfibre lining for even more protection, and space to hold your banknotes, receipts and several cards. And you can keep it on all the time, even when you’re charging wirelessly… More here.

Very nice, a smart case for the iPhone X.

£99. No f*cking chance.

The iPhone Was Inevitable


The iPhone launched 10 years ago. The device—and its many, many descendants—is core to how we live. After only a decade, smartphones easily outnumber PCs, despite personal computing’s quarter-century head start. There are 2.5 billion Apple iOS and Android smartphones in use out there, with that number, as analyst Ben Evans puts it, “heading for 5 billion plus users.” PCs never even cracked 2 billion users and are now drifting downwards… More at The Atlantic.

Thanks to Kirk for the link. It’s an old article, but a good one.

Why wait for 12th September?

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Millions of microscopic suction cups grip to the back of the iPhone with incredible strength, unlike a glue the Micro Suction pad can be attached and removed time and time again while leaving no residue. With no bulky clips or plastic cradles the Access Case remains slim and perfectly complements the sleek lines of the iPhone.

Each case is meticulously handcrafted to the highest standards from hard wearing, ethically sourced and environmentally friendly full grain vegetable tanned Italian leathers with a soft microfiber lining and inner utility pocket for up to 3 cards and bills or notes the Access Case keeps all your daily essentials in one convenient place… More at Nodus.

This is interesting. Nodus is openly advertising and displaying images of the iPhone 8. Not seen that happen before from reputable organisations.

Millionths of a second


A Korean report on the Samsung-made OLED display for the iPhone 8 claims that the speed of the facial-recognition system used in the device will be measured in ‘millionths of a second.’

All the latest reports are pointing to Apple abandoning TouchID in the new flagship phone, replacing it with face recognition for both unlock and Apple Pay authorization. Though concerns have been expressed about this, it appears that Apple may have successfully addressed them … More at 9TO5Mac.

Could well be another technology that people accuse Apple of copying, but which will likely work better than the competition. That’s what Apple does.