Apple’s new iPhones didn’t wow consumers

The reaction to the unveiling of a new generation of iPhones this week was “lackluster” compared with prior new smartphone announcements, which could bode poorly for Apple’s stock, according to a data firm that tracks social media sentiment and market behavior.

The tracking of thousands of social media posts pointed to a marked decline in the number of people interested in buying the new technology, according to LikeFolio founder Andy Swan… More at CNBC.

This is hardly a surprise because the updates are mainly internal with almost no singular hardware change that feels completely new.

The Xs Max is of course new and comes with a huge screen, but with prices from £1,049 to £1,449 this may not sell in huge numbers. The Xr looks like the best bet at £749 and up and of course the iPhone 7 is now priced very competitively.

For me, this will be the first year that I do not upgrade because there is no change required for freelance work and the X is serving me perfectly well. This could be the case for many as well, but it is also likely that others will be coming to end of their contracts and we have to remember that the bulk of consumers do not think like people who are interested in tech. They buy when they need/want to buy and we should remember that the iPhone consumer is by his or her nature quite loyal.

The sales numbers may not break records, but the margins are high and I am sure Apple will get through it somehow…

We should also remember that the Xs and Xr models are extremely good phones. Indeed, they really are the best yet even if they may not appeal to the tech set.

A missed opportunity?

Based on the rumours I was ready to write an article entitled ‘Apple just released its most important product this decade’ tonight.

As it happens I cannot do that because the Apple Watch series 4 didn’t tick the boxes I expected and instead looked at impressive new features that are notable, but not what (in my opinion) a wrist-based device needs.

I wanted 3-4 days of battery performance.

I wanted an always on display, even a cut down face just showing the time.

I wanted a choice of layout in the fitness software which gave the user more opportunity to choose what is important to them. Seriously, three rings of which one involves simply standing up every hour? The hardware is there and Apple has the potential to destroy Fitbit and some others overnight if it so chose to do so.

It is hard to knock the new heart tracking features, but I am wary of the term ECG when it does not include sensors on the ankles and various parts of the torso etc. It is an ECG, but my wife (who is a medical professional) was immediately extremely skeptical of such a claim.

It could be that the Apple Watch is selling extremely well, I believe it is, and that there is no rush. It could be that Apple has more patience than me, I believe it does. Worryingly, it could be that the Apple Watch could switch me from real watches and if I can be switched, anyone can.

The Apple Watch could dominate fitness, it could kill the everyday watch market and it could actually feel like a watch. Maybe this will come as the company continues to improve the hardware, but there is the potential that the race to slimness and minimal form may get in the way, just as it has for some in the iPhone.

On the subject of the iPhone, nice interactions and impressive all round. Can’t see many iPhone X owners feeling the need to jump onboard though.

Motorola (iPhone X) P30

Smartphone brand Motorola has been criticised for revealing a “shameless” copy of the iPhone X as its new model.
Many phone-makers have copied the look of the iPhone X, which has a smaller bezel around the screen and a “notch” at the top that houses a camera.
However, reviewers said the new Motorola P30 was a “brazen” and “egregious” rip-off of Apple’s flagship device… More at the BBC.

Lazy, lazy, lazy. They even copied the wallpaper.

iPhone X is brilliant, Siri is not

When it came to overall customer satisfaction, iPhone X owners in our study gave the product an overall 97% customer satisfaction. While that number is impressive, what really stands out when you do customer satisfaction studies is the percentage who say they are very satisfied with the product. Considering you add up the total number of very satisfied, and satisfied, to get your total customer satisfaction number a product can have a high number of satisfied responses and lower number of very satisfied responses and still achieve a high number. The higher the very satisfied responses, the better a product truly is. In our study, 85% of iPhone X owners said they were very satisfied with the product… More here.


Look at the image above. That final column says it all really, but I do concur. The X is brilliant, Siri really is not.

Wanle Gamers Console Case For iPhone

Remember how much you loved your classic Gameboy? The intuitive gameplay and good ol’ fashioned plastic construction were emblematic of a simpler time where Tetris was king of the gaming world. The good times will roll again with the Wanle Gamers Console! This nostalgic iPhone case turns your smartphone into a gaming oasis, with ten classic games like Tetris, Tank, Snake, Formula One Racing, and more pre-installed. Protect your phone and play classic games at the same time. What’s not to love? More here.

Kind of silly, kind of cool.

The dream of just a screen

Every now and then I catch myself using the iPhone X and realising just how impressive a device it is.

When I look back to the early iPhone, the Palm Treo and even the Psions, the iPhone X is a product that fulfils the dream that Apple has obviously been aiming for of just offering a screen and making the actual computer fade into the background.

It’s hard to explain, but without realising it 95% of the time, the iPhone X just seems to do its job and occasionally impresses in a way that I had not expected to see. The really impressive thing is that one day I will look back at the iPhone X and think it ancient.

Smug Android users

I often hear people criticise iPhone users with a huge degree of ignorance. The presumption that we are all sheep and do not know what we are buying seems commonplace. Steve, however, sent me the video below which takes an opposing view (strong language included!)