Apple can use rare materials and tweak the software to oblivion, but making the Apple Watch round would be by far the best way to get more sales, make potential customers feel most at home wearing it and just generally help it to own the industry. That’s it, make it round!
Concept by Burov art.
The watch in question, reference 6431-6030, is about as straightforward as a watch can be. But there’s certainly beauty in that simplicity. The black, cylindrical case is paired with an off-white dial displaying only the essentials—hash marks, a straightforward hour index, and simple black hands. There’s something Giugiaro-esque about the design, with a somewhat somber take on his industrial aesthetic. Now Seiko, in its fourth collaboration with Japanese clothing retailer Nano Universe, has unveiled a series of watches honoring that design.
It’s available here for $177 which seems like a lot for such a basic watch.
The Straton Syncro watch is a culmination of two styles working in unity, the reason for the chosen model name Syncro. The two watch styles consist of Automotive (general appeal, chronograph, chequered racing bezel) and Diving (20ATM water resistance, block minute dive bezel). The Syncro stays true to Straton’s previous styling cues of 70’s Chronographs which have produced some of the most iconic Chronograph watches.
The Syncro is available with two movement options from one of the most reliable movement manufacturers worldwide, Seiko/TMI. The first the NE88 automatic movement and the second the VK64 Meca-Quartz. Why have we chosen two movements instead of one? Both movements we chose are top quality movements, some customers prefer Automatic movement and some prefer a Quartz movement and price is also a decision factor… More at kickstarter.
The designs are vintage inspired and look wonderful and then you look inside and you get a choice between two stunning Seiko movements. There is a lot to like here.
TAG Heuer has dropped a few hints about its plans for a successor to the Connected, but the biggest news may be what it isn’t mentioning. Android Central sources claim that TAG is working on the Connected Modular, a “fully customizable” Android Wear 2.0 watch that would let you not only replace the straps, but the timepiece itself. Reportedly, you could swap in an automatic mechanical watch module on demand — say, for social occasions when you feel that a smartwatch would be too gauche. That would be far more convenient than TAG’s current strategy, which gives you the ‘privilege’ of buying a mechanical equivalent to the Connected (at the same price as your original watch) after the warranty expires… More at engadget.
I fail to see how this would be any different to swapping a watch strap or just putting on a second watch, but how about a watch with 2 faces? One side smart and the other traditional? At this moment it would be far too thick, but in the future maybe such a thing could exist to please everyone.
The Colt by Breitling expresses its youthful, dynamic and winning spirit in a brand-new model dedicated to thrill-seekers, with an avant-garde case in Breitlight® and an ultra-technical black look. Code name: Skyracer, like that of the plane flying under Breitling colors in the fabulous Red Bull Air Race… More here.
I am no fan of Breitlight because I find their watches to be garish and over-designed, but even I am surprised to see a watch with this name on it priced at just $2,000.
When it comes to the topic of manufacture movements and what qualifies a component as in-house, the definitions are often as murky as the issue of determining what percentage of a watch must be made in Switzerland before it can be qualified as “Swiss-made”. Collectors are asking to be lied to because we do not see an ETA movement and celebrate a robust, modestly priced workhorse movement. We see a movement which everyone and their mother owns. We want exclusivity.
This need for exclusivity is something which turns a great ETA 2894 chronograph into a TAG Heuer Calibre 17 with the switch of the oscillating weight and some finishing. Full disclosure: TAG Heuer has never claimed the Calibre 17 to be in-house but from the way it’s named, it looks that way doesn’t it? More at Deployant.
A really in-depth look at what makes collectors spend so much money, and if they should at all.